Dial for Men

In a category that's dominated by strangeness and sex, it's hard to stand out. But we found a way. We appealed to one thing that we found men everywhere have in common – the joy and pride they feel when they are getting their hands and bodies dirty doing the things they love to do. We celebrated and participated in all of their muck-filled moments, with the promise that Dial for Men would be there to transform them back into respectable members of society.

Camp Dirt

Men all dream of a place where they can play paintball, race bulldozers, and dig holes with dynamite. For a few lucky fellas, we made that dream come true.

Team DFM

We partnered with Spartan Race to give our facebook fans a chance to represent Dial for Men as they marched through muck.

Mud Week

A whole week dedicated to something that really matters.

Meet Mr Mud. A custom made muck-flinging tshirt-making robot. Users selected their design, then sat back and watched online as Mr. Mud created their masterpiece.

As a finale to mudweek, we honored fans who went above and beyond in each of three categories.

Their prize? A one of a kind medal for them to hang on their mantle. Or shower caddy.